Responsible for planning and delivering all marketing activities for Axis Education from concept to completion; managing marketing budgets; managing two e-commerce websites; designing and delivering online campaigns and email newsletters; producing marketing collateral including copy writing for over fifty brochures and the management of large scale direct mail campaigns.
Responsible for creating and developing Axis Education’s e-strategy for moving all products from physical to digital resources. Including ebooks, interactive whiteboard resources and the development of apps for iOS and Android devices.
Manage the CRM system and use it extensively to segment and analyse all UK educational establishments, employees and customers to ensure marketing activities are targeted, effective and deliver ROI. Managed a freelance sales team covering the whole of the UK, adapted the CRM system for offline use, provided sales training and day-to-day management of a virtual team. Responsible for management of sales via Amazon.co.uk.
Also responsible for new product launches, PR, organising and running events, launching Axis Education products into the Republic of Ireland and photography for catalogues and websites.
In 2010 delivered a wide range of niche and mass marketing campaigns, developed a strong online presence and managed a new sales team to ensure that whilst 2010 was a tough year for the publishing industry it was a successful one for Axis Education with growth of 2.5%.
Responsible for identifying and responding to European tenders for architectural bids. Designed and created bid responses, including creation of original content and editing of technical content from architects, technicians and third party sub-contractors.
Responsible for the practice achieving both ISO 9001 Quality management and ISO 14001 Environmental management standards. Managed website, organised events and created marketing material.
Took 18 months off work to travel the world.
Responsible for online and traditional marketing campaigns for BT Government and BT Health. Managed marketing budgets and relationships with agencies for the delivery of new products and services to the UK Government market place.
Worked with 6 different BT business units and external suppliers (Cisco, Nortel and Avaya) to develop unique brand campaigns for BT customers. Managed the delivery and execution of marketing campaigns through 8 UK wide teams. In 05/06 these campaigns generated over £6M in new business for BT with £3.5M of future revenue.
Responsible for bt.com/health and bt.com/gov. Edited and designed BT Health’s monthly email newsletter and online sales support website to provide access to case studies, videos and technical documents. Responsible for the development of an email marketing system for 6 BT Government departments.
Organised corporate and industry events and exhibitions. Managed new product launches including direct mail, PR, events and a variety of online campaigns.
Designed and wrote sales brochures, BT Health customer magazine, direct mail, flyers and email newsletters. Managed large scale market research projects and relationships with creative and media agencies.
Marketing, design and online services for national and local businesses, individuals and charities. From websites, marketing campaigns, website optimisation, AdWords and multimedia presentations to logo design, corporate branding, brochures, magazines and outdoor displays.
Recent clients include: Virgin Balloon Flights, Heartwoods, functionalskills.com, Bundred and Goode Architects, Cameron Balloons, mind-body-health, GTE-Hornsey Racing, UltraMagic Balloons, Northern Flights, BBAC, Ultimate Fitness Experience, simplylovecupakes and forsaleinshropshire.com.